About the Role
We're looking for a strategic thinker and hands-on marketer who can turn complex business ideas into compelling brand narratives, differentiated market positioning, and high-impact marketing initiatives.
This role sits at the intersection of brand strategy, business storytelling, product marketing, and growth. You'll work closely with leadership, product, and business teams to shape how BioBrain communicates its value, engages enterprise audiences, and strengthens its presence in the global research and technology ecosystem.
We value someone who can think strategically, write exceptionally well, and execute independently, taking ideas from concept to measurable impact.
Key Responsibilities
- Brand Strategy & Positioning: Shape and strengthen BioBrain's brand positioning, messaging, and value propositions across solutions, industries, and customer segments.
- Strategic Marketing Initiatives: Conceptualize, plan, and execute high-impact marketing campaigns, brand-building programs, and go-to-market initiatives.
- Thought Leadership & Content: Develop compelling industry perspectives, case studies, whitepapers, executive narratives, presentations, and research-led content that establish BioBrain's authority.
- Product & Solution Marketing: Translate complex AI, technology, and research capabilities into clear, differentiated, and commercially relevant stories for enterprise audiences.
- Market & Competitive Intelligence: Analyze market trends, competitor positioning, customer needs, and emerging opportunities to inform strategic marketing decisions.
- Growth & Demand Generation: Collaborate with sales and growth teams on targeted campaigns, account-based initiatives, and marketing programs that support qualified lead generation.
- Marketing Effectiveness: Track initiative performance, evaluate outcomes, and continuously refine marketing strategies based on data and business impact.
What We're Looking For
- 3–6 years of relevant experience in brand strategy, strategic marketing, product marketing, growth strategy, or related functions.
- MBA/PGDM from a reputed business school preferred, with strong academic credentials and demonstrable strategic aptitude.
- Experience in B2B technology, SaaS, consulting, market research, analytics, or knowledge-intensive industries is desirable.
- Strong conceptual thinking, business acumen, and the ability to connect market insights with commercial opportunities.
- Exceptional written and verbal communication skills, with the ability to simplify complex concepts into engaging narratives.
- Strong presentation and storytelling capabilities, including the ability to develop executive-ready decks and strategic marketing materials.
- A proactive, ownership-driven mindset with the ability to manage initiatives independently and collaborate across functions.
- Comfort working in a fast-paced, entrepreneurial environment where strategic thinking and execution go hand in hand.
Why Join BioBrain?
- Work at the intersection of AI, technology, data, and business strategy in a rapidly evolving global industry.
- Collaborate directly with leadership on initiatives that shape the company's market presence and growth.
- Take end-to-end ownership of meaningful strategic marketing projects, with the freedom to experiment and innovate.
- Build a career in a technology-led organization where ideas, initiative, and measurable impact matter more than hierarchy.
