December 8, 2025
The Most Anticipated Gift Under the Tree
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This Web Intelligence study uncovers how Christmas becomes LEGO’s strongest real-time demand predictor, revealing the emotional, creative, and collectible behaviors driving year-round engagement. It decodes millions of digital signals to map the motivations powering nostalgia, display culture, gaming IP crossovers, and personalized play. For businesses, these findings act as an early-warning system for emerging demand curves and high-value whitespace. This report equips brands, retailers, and category leaders with the intelligence to forecast behavior, design better products, and activate growth exactly where consumer attention is moving next.